Statistics in Marketing

Athanasios Georgiadis (email | all projects)

This project is particularly for the Students in Statistics and Sustainability.

The interested Student should first check the papers:

Establishing the link: Does web traffic from various marketing channels influence direct traffic source purchases? | Marketing Letters (springer.com)

Unveiling digital dynamics: Do digital media investments impact organic branded searches? | Journal of Marketing Analytics The Students must have in hand some data resources relevant with Marketing and Finance and get in touch with me before requesting the project.